I launched my campaign with Disney Special Events two years ago to convince them to do a "Cars" Special Merchandise Event at Disney World. I've talked to management I know very well and continue to be optimistic that someday they will do such an event. It may not be until the sequel comes out in 2012, but they'd be foolish not to strike while the tires are burning hot!
Do they need more proof that this is gold mine? Recently, the Motor Speedway of the South Set (Glad I got one!) has been selling on the secondary market for over $1000.00! One of the thousand dollar plus sets just sold for $1076.52 a few days ago. I've been e-mailed about how to get one of the sets that less than a month ago, originally retailed for $300.00. Unfortunately, the only way to get one now is to buy it on the secondary market or to try to trade for one. It was a Limited Edition set with just a 1000 piece run. Think about how many Cars collectors are out there! 
The fervor over the First Limited Edition (15,000) Blu-Ray Lightning McQueen was very high. Collectors are constantly talking about the Lightning Storm McQueen coming out at Comic-Con in July! People are asking people to buy them one, talking about going to the convention, and speculating how much they'll sell for on Ebay. Collecting Cars die cast toys was reported to bring in $2 Billion in Sales for Disney and Mattel last year.
I had some people scoff at my suggestion of such an event saying people wouldn't go to Disney World and buy Limited Edition Cars merchandise. Funny, thousands of people have travelled to Disney World, Disneyland, Disney Paris and the World of Disney in New York for everything from pin events to Disneyana events! Let me tell you this...I've been collecting everything from comics to coins, and Disneyana to animation since I was seven years old, and I know a thing or two about collecting. I've been amazed at the completest attitude, the fevered pitch, and the plain old insanity I've seen during the last two years since Cars toys hit the market!
http://carsdiecasttoys.blogspot.com/
Wednesday, June 18, 2008
Need More Proof for a Cars Special Event?
Subscribe to:
Post Comments (Atom)
Posts
2 comments:
still believe this would be a VERY positive thing for THE WORLD to do Dude!!!!!
Wish now I had bought two SOTS sets and ebayed one to pay for the other and fuel my ongoing quest for more car stuff!
Outlawbak
Don't we both! I almost did, but I'm happy I simply have one for my collection. Pigs tend to get slaughtered in the world of collecting, so we did ok!
I'll keep on talking to Disney as they see the value of Cars and the insane collecting going on with the toys. If they didn't, they wouldn't be doing a sequel.
Post a Comment