Cars Special Event Quest Continues

Today I'm attending a Special Event at Disney's Animal Kingdom, "Expedition Pins." I've long ago lost track of how many Special Events I've attended at Disney World, Disneyland and aboard the Disney Cruise Line since my first back in 2001. I'd estimate I've attended about 32 to date.

I'll continue my quest to lobby the Special Events managers to make a Cars Special Merchandise Event a reality as a future offering! They listen, they know I keep my finger on the pulse of things, and if they see the opportunity for a successful event, I believe they will execute on the idea. It may not happen this year, or next. It may happen in 2012 when the sequel comes out.

I don't think it is a coincidence that Cars 2 has been announced first. Consider this...Nemo, The Incredibles, Monsters Inc., and Toy Story 2 all grossed more revenue than Cars. Yet, out of these five films, Cars has been a merchandising behemoth. I heard that Cars toys generated $2 Billion in Sales last year! Soooo, I'm thinking Disney sees they can sell these little die cast characters for quite some time. And, guess what? That could easily mean a Special Merchandise Event may be around the next curve of the track!

Like Don Quixote de la Mancha, I will continue my quest to see a Cars event become a reality. I hope not to fight any windmills masked as illusions of Chick Hicks. Being optimistic, my eventual fate will be one in which I can join you all in victory lane at such a festivity, and share our own stories of Cars triumph.

http://carsdiecasttoys.blogspot.com/