Disney Pixar Cars - 2009 Comic-Con Mattel Exclusive Update

Mater and the Twins will be Revealed on April 11, 2009!

This is an update to tell you a few things about Mattel's 2009 Comic-Con Exclusive. I've seen it, and you are going to LOVE it! I won't be able to show you the complete images until April 11th, so mark that date on your calender. The set of Mater as a Fire Engine and Mia and Tia as Dalmations is going to come in a light-up diorama package. It will sell for $30 and as of today, the edition size is still undetermined, and the purchase limit has yet to be set. I reported back on January 18th that I heard the Edition Size was going to be 5000 for Comic-Con, and that 5000 would be available on MattyCollector.com. I've heard the purchase limit will be 1 to 4 sets per person.

As a collector and marketing expert, I'm going to give my input about these two numbers. First, the Edition size of 10,000 is far too high in my opinion. I would set it at 3000 for Comic-Con attendees and 2000 for MattyCollector.com. Here's my reasoning...The secondary market is what feeds all areas of collecting. If I purchase 10 sets, keep two for my collection and want to sell the other eight, then I want to make a decent profit when I sell them. If 10,000 exist, I'll have far too much competition on Ebay, and be lucky to make a $10 profit on each set. I won't want to waste my time, and certainly won't want to invest $300 ($30 times 10 sets) to buy ten sets. What does this transate to? Mattel will not sell out their supply!

Second, putting a limit of 1 to 4 sets per person at Comic-Con is a mistake. Do I think people should be able to buy any number? No! But, the idea of 1 to 4 is too low. Comic-Con attendees are the serious, most hard core collectors, and secondary market sellers out there. I'd set the limit to 10 Cases. The sets are going to be big. They may be packed to just two per case. Possibly four to a case. Let attendees buy a higher quantity for these reasons...They will buy more on the front end and have them presold to secondary collectors, they will buy more for friends, they will buy more for themselves. Allowing them to only purchase 1 to 4 is stupid! Doing what I suggest will certainly help to ensure Mattel will sell out at Comic-Con.

Finally, shipping these sets to buyers will run about $15 and make them more difficult to sell. They are big and will weigh a bit. So, keep the edition size low and let people buy more of them. I bought 6 Cases of Lightning Storm McQueens last year. I had to ship them home via UPS which added $3 in additional cost/unit to my total cost. Again, people like myself and others feed the secondary market and help keep the collecting going strong. Don't over produce and don't hamper the secondary market makers.

Alternator Valley will Preview Mattel's Comic-Con Exclusive April 11, 2009! Subscribe and don't miss a thing!

http://CarsDieCastToys.Blogspot.com

Disney Pixar Cars - Lightning McQueen Beach Fun for Kids

For those of you who have kids, I received a notice about a fun New thing at DisneyShopping.com. Now, you and your kids can order customized swimwear with Lightning McQueen on them! You can order board shorts, hats, and T-Shirts! Very cool if you ask me.

I also found a Lightning McQueen Beach Towel you can personalize with up to 12 characters for an additional $7.95! Right now, the beach towels are 2 for $20.00, or one for $14.95. All these items are currently available on DisneyShopping.com.

They didn't have such cool stuff when I was a kid! With Zazzle and all this customizable clothing, who knows what will be available in the future!

Subscribe to Alternator Valley to learn about the latest Merchandise!

http://CarsDieCastToys.Blogspot.com