Next year MattyCollector.com will finally release their next item on March 17, 2009. I revealed to you that it would be a 1:24th Scale Lightning McQueen "Plussed" with rubber tires, painted lug nuts, pin striping, etc. coming to you in a clear display case similar to the Sidewall Shine case. I've given some thought about this release, which I've been told will sell for $40.00 to $50.00. I'm not sure this will be a home run for Mattel, and I'll tell you why.
- First off, it is another Lightning McQueen. I'm frankly sick of Lightning McQueen. How about you?
- Second, it sets you off on collecting an entirely new sized line. It is enough to try to stay up with collecting the 1:55th Scale "Mainline!"
- Third, it ain't cheap! Paying $50.00 for a larger over done character because of added detail and a case, isn't going to blow up my skirt!
- Finally, it is a high edition size in my opinion. An edition of 10,000 of a character that has been done over, and over, is just not appealing to a collector.
I've said they should come out with a collector's version of Darth Mater! Deliver a UNIQUE version of a character such as Darth Mater and you can sell 10,000 of them! The thought of adding the same characters to my collection because of being "Plussed," simply doesn't do much for me. What do you think?
Disney botched this up royally over the years with pin trading. They kept releasing too many boring, over done, lame designs! How many damn Stitch on a surfboard pins do you think we want?! Not as many as they kept putting out! A very bad marketing strategy because they bored us! Yet, when they put out something ORIGINAL such as Stitch as a Gargoyle for the Haunted Mansion Happy Haunts event, they enticed me and many others to upgrade to a higher priced package because we wanted that pin!! That was smart marketing!! If it was another over done design, their strategy would have failed!Why did Lightning Storm McQueen sell out? Because it was ORIGINAL! Why do people want the Blu-Ray Rangsberg McQueen? Because it is ORIGINAL! Why do collectors want the Red Rangsberg McQueen? Because it is EXTREMELY RARE! So, if you put out a common character, in a high quantity, at a high price, what do you think people will do?! Probably say whoopee and not give a damn!
I've been a "Collector" nearly my entire life, and what infuriates me about companies like Disney and Mattel is that they do these stupid things because of being out of touch with the collectors, being egotistical know-it-alls, foolish bureaucrats, and simply being lazy! The way to make millions is very simple, "Just listen to the collectors!"
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