Next year MattyCollector.com will finally release their next item on March 17, 2009. I revealed to you that it would be a 1:24th Scale Lightning McQueen "Plussed" with rubber tires, painted lug nuts, pin striping, etc. coming to you in a clear display case similar to the Sidewall Shine case. I've given some thought about this release, which I've been told will sell for $40.00 to $50.00. I'm not sure this will be a home run for Mattel, and I'll tell you why.
- First off, it is another Lightning McQueen. I'm frankly sick of Lightning McQueen. How about you?
- Second, it sets you off on collecting an entirely new sized line. It is enough to try to stay up with collecting the 1:55th Scale "Mainline!"
- Third, it ain't cheap! Paying $50.00 for a larger over done character because of added detail and a case, isn't going to blow up my skirt!
- Finally, it is a high edition size in my opinion. An edition of 10,000 of a character that has been done over, and over, is just not appealing to a collector.
I've said they should come out with a collector's version of Darth Mater! Deliver a UNIQUE version of a character such as Darth Mater and you can sell 10,000 of them! The thought of adding the same characters to my collection because of being "Plussed," simply doesn't do much for me. What do you think?
Disney botched this up royally over the years with pin trading. They kept releasing too many boring, over done, lame designs! How many damn Stitch on a surfboard pins do you think we want?! Not as many as they kept putting out! A very bad marketing strategy because they bored us! Yet, when they put out something ORIGINAL such as Stitch as a Gargoyle for the Haunted Mansion Happy Haunts event, they enticed me and many others to upgrade to a higher priced package because we wanted that pin!! That was smart marketing!! If it was another over done design, their strategy would have failed!Why did Lightning Storm McQueen sell out? Because it was ORIGINAL! Why do people want the Blu-Ray Rangsberg McQueen? Because it is ORIGINAL! Why do collectors want the Red Rangsberg McQueen? Because it is EXTREMELY RARE! So, if you put out a common character, in a high quantity, at a high price, what do you think people will do?! Probably say whoopee and not give a damn!
I've been a "Collector" nearly my entire life, and what infuriates me about companies like Disney and Mattel is that they do these stupid things because of being out of touch with the collectors, being egotistical know-it-alls, foolish bureaucrats, and simply being lazy! The way to make millions is very simple, "Just listen to the collectors!"
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2 comments:
Well Mattle is obviously running this like Disney and is going to kill the golden goose. Disney did the same thing with the collector watches, the Disney Classics and the pins. The only reason pin collecting is still going on is because they keep getting a new crop of collectors that have not been burned out yet. I collect "the cars" but not everything cars. I am not going to buy every single different package and I am certainly not going to buy every single size of the same thing. They have enough issues distributing the ones they are putting out. I spend more time going from store to store than I care to admit chasing them as it is. If they keep this up, I think I will stop collecting these also!
Great examples of what is good and bad with what is going on with collectibles. 40-50 dollars for something that is not unique does not intrigue me.
Do these people even talk to the collectors? Seems like they should have an open line of communication to the collector's market.
I wish them all the best in an economy like this and trying to put out a 40-50 car where the only thing that is unique is its very large size. Bad timing, and what are they doing for the holidays? my gosh what a missed opportunity!!
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