Tuesday, February 3, 2009

Disney Pixar Cars - Collector Frustration and Loss of Momentum

I've always had my finger on the pulse of collecting, and am a fairly good barometer of how collectors feel. Have you been frustrated with the lack of supply of the new releases over the last few months? I know I have! For the first time in three years, my collecting has become discombobulated. I'm not even sure what I need to be up to date with my collection, and feel like I've hit a wall. I know I need Impound Snot Rod, Greta, Hank, Tumbleweed McQueen, White Walls McQueen and Race Damaged King. The problem is, who knows what's out?! Distribution is so screwed up, that some parts of the country are just getting T Cases that came out four to five months ago, while others are seeing Impound DJ! Can you relate?!

How about the economy? Are you starting to buy just one Car instead of two of each character? I've started to curtail my spending. Especially in light of the pathetic supply. We all ran around like a bunch of goofballs during Black Friday through Christmas looking for New releases and Haulers that never showed up! I don't know about you, but I'm tired and over it all! Ever visit MattyCollector.com? This is what you hear...Chirp, Chirp, Chirp, Chirp!! So, is it any surprise that Mattel comes out with a lousy earnings report? As I've said in the past, Mattel blames retailers, while the retailers blame Mattel. Passing the proverbial buck doesn't matter to customers. We want service, supply and not some artificial scarcity! Doing some stupid promotion to get us to buy up "Peg Warmers" to get a racer in a case is losing it's appeal. People ordered three to five Sidewall Shines, then only ordered one to three N2O Colas. Buying all those Cars that we don't want or need is getting old fast.

Well, I guess we'll see what happens. The Haulers are finally showing up and Dustin Mellows is making appearances. New singles are still pathetically scarce, and who knows where all the Chase Cars are. Mattel has no excuse for poor earnings. They can print money by simply getting their act together and meeting consumer demand for the hottest toy line in the world...CARS!

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