Friday, August 15, 2008

Will Collectors Chase the Pixar Chase Cars

Disney Pixar and Mattel have just released Chase Lightning McQueen with Bumper Stickers. He's being released in R Cases along with the expected following mix...

  • Cactus McQueen (2)
  • Chase McQueen W/Bumper Stickers (20,000 Limited Production) (1)
  • Chick Hicks (1)
  • Chief No Stall (2)
  • Dirt Track McQueen (1)
  • Doc Hudson (1)
  • Ferrari (1)
  • Ham (1)
  • Kathy Copter (1)
  • Leroy Traffik (2)
  • Lightning McQueen (1)
  • My Name Is Not Chuck (1)
  • Petrol Pulaski (Rpm Pitty) (1)
  • Stacy (Leakless Pitty) (1)
  • Tar McQueen (1)
You'll get a total of 18 Die-Cast toys. Other than Chase McQueen, the newest characters will be Chief No Stall, Kathy Copter, Leroy Traffik, Petrol Pulaski and Tar McQueen. Assuming you need these five, collect two of each character as many of us do, and have probably already tracked down two Tar McQueen's, then you would have a total of 7 Cars you need and want. That means you'd have duplicates of 11 Cars, or just under two-thirds of a case. What the heck will you do with the 11 duplicates? Give them to people as gifts? You can't get your money out of them.

Cars collectors are not Hot Wheels collectors. We are frustrated enough trying to just get the regular "Mainline" Cars characters. It usually takes about two to three months for me to track down the latest releases in Walmart or Target. I'm not happy about this fact, nor are most collectors I talk to who are trying to find the new releases. The greedy mental case Ebay sellers who hide in the aisles of Walmart at midnight and pounce on the stockers to grab up everything make collecting a pain in the ass! I know that I personally won't go on some unholy hunt for the Chase Cars. I am very unlikely to buy cases because I'm not going to get stuck with two-thirds of a case of toys I already have. I'm most likely to buy a chase on Ebay, even though that idea doesn't rest well with me. I'm speaking for a large number of people, and these facts don't make Cars collectors feel warm and fuzzy.

So, how will this bode for Mattel? Collectors will poke around at the stores and look at the pegs since the Lightning Chase was just released. They'll eventually get frustrated, and I think people will reluctantly buy cases. I also, believe that they'll prefer to buy one on Ebay. How much will they go for? Only time will tell. The initial two releases are nothing spectacular, so I don't see them going insanely high. The Chase McQueen and Chase Fred have bumper stickers on them and aren't dramatically different from the original releases. I also believe collectors will strive to get two of each Chase, but be satisfied with one due to the obvious difficulty in obtaining just one.

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